{"id":23,"date":"2011-08-07T18:19:17","date_gmt":"2011-08-07T23:19:17","guid":{"rendered":"http:\/\/brockscopyshop.com\/wordpress\/?page_id=23"},"modified":"2017-03-26T08:30:18","modified_gmt":"2017-03-26T13:30:18","slug":"resultsroi","status":"publish","type":"page","link":"https:\/\/www.brockscopyshop.com\/?page_id=23","title":{"rendered":"Results\/ROI"},"content":{"rendered":"<h3><strong><span style=\"color: #6b308f;\">Addicted to meaningful, measurable results.<\/span><\/strong><\/h3>\n<p>Just a few copy accomplishments Jenny has racked up over the years:<\/p>\n<ul>\n<li>Wireless phone package that produced a 65% profit margin<\/li>\n<li>Sales flyer for newsstand distributor that generated a 53% increase in response<\/li>\n<li>Voicemail campaign that performed at 119% of client goal<\/li>\n<li>Restaurant direct mail package and offer that generated an overall redemption rate of 24% and an 18% increase in sales<\/li>\n<li>Direct mail package for a novel writing workshop that doubled response and became control<\/li>\n<li>Renewal package for a decorative painting magazine that increased response by 65%<\/li>\n<li>Renewal series for a woodworking magazine that generated a 75% increase in profit over control<\/li>\n<li>Direct mail package for a painting workshop that beat the control by 26%<\/li>\n<li>Double postcard for Writer\u2019s Digest magazine that increased net response by 28%<\/li>\n<li>Writer\u2019s Digest renewal effort that increased revenue by $15,000 and became control<\/li>\n<li>Two-page insert for North Light Art School that lifted response 52%<\/li>\n<li>Two correspondence study direct mail packages that beat the control by more than 50%<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"alignleft wp-image-486 size-full\" title=\"Purple Coffee Beans\" src=\"https:\/\/www.brockscopyshop.com\/wordpress\/wp-content\/uploads\/2011\/08\/PurpleBeans.jpg\" alt=\"\" width=\"446\" height=\"118\" srcset=\"https:\/\/www.brockscopyshop.com\/wordpress\/wp-content\/uploads\/2011\/08\/PurpleBeans.jpg 446w, https:\/\/www.brockscopyshop.com\/wordpress\/wp-content\/uploads\/2011\/08\/PurpleBeans-300x79.jpg 300w\" sizes=\"(max-width: 446px) 100vw, 446px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Addicted to meaningful, measurable results. Just a few copy accomplishments Jenny has racked up over the years: Wireless phone package that produced a 65% profit margin Sales flyer for newsstand distributor that generated a 53% increase in response Voicemail campaign &hellip; <a href=\"https:\/\/www.brockscopyshop.com\/?page_id=23\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.brockscopyshop.com\/index.php?rest_route=\/wp\/v2\/pages\/23"}],"collection":[{"href":"https:\/\/www.brockscopyshop.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.brockscopyshop.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.brockscopyshop.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brockscopyshop.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23"}],"version-history":[{"count":13,"href":"https:\/\/www.brockscopyshop.com\/index.php?rest_route=\/wp\/v2\/pages\/23\/revisions"}],"predecessor-version":[{"id":643,"href":"https:\/\/www.brockscopyshop.com\/index.php?rest_route=\/wp\/v2\/pages\/23\/revisions\/643"}],"wp:attachment":[{"href":"https:\/\/www.brockscopyshop.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}